Rebecca Sloat
PARLOR by Jeff Chastain

PARLOR by Jeff Chastain

Branding, Packaging

A line of product and packaging created for PARLOR by Jeff Chastain, as well as branding + identity work. 

PARLOR by Jeff Chastain

PARLOR by Jeff Chastain

Branding and packaging for PARLOR by Jeff Chastain, a line of hair product with an urban, downtown aesthetic.

 The stencil-like logomark mixes with a contrasted black and white palette to create an edgy look and feel for the products.

The stencil-like logomark mixes with a contrasted black and white palette to create an edgy look and feel for the products.

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 Mimicking the formula found inside, each bottle has a custom-painted design element that sits behind the logo. A spot varnish finish helps the white mark pop on-shelf.

Mimicking the formula found inside, each bottle has a custom-painted design element that sits behind the logo. A spot varnish finish helps the white mark pop on-shelf.

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 The samples of each product are miniatures of the full-size packaging, keeping the aesthetic consistent across customer interactions.

The samples of each product are miniatures of the full-size packaging, keeping the aesthetic consistent across customer interactions.

 Black and white photography rounds out the brand experience.

Black and white photography rounds out the brand experience.

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