PARLOR by Jeff Chastain
Branding and packaging for PARLOR by Jeff Chastain, a line of hair product with an urban, downtown aesthetic.
The stencil-like logomark mixes with a contrasted black and white palette to create an edgy look and feel for the products.
Mimicking the formula found inside, each bottle has a custom-painted design element that sits behind the logo. A spot varnish finish helps the white mark pop on-shelf.
The samples of each product are miniatures of the full-size packaging, keeping the aesthetic consistent across customer interactions.
Black and white photography rounds out the brand experience.