Rebecca Sloat
Ollie

Ollie

Branding, Illustration, Packaging, Print, Web
Ollie

Ollie

Branding, physical collateral, web design, illustration, and campaign art direction for Ollie, a disruptor in the pet food space. Working with the team pre-launch, the visual framework was built from the ground up.

 A custom wordmark evokes the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language.

A custom wordmark evokes the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language.

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 Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors that use brand palettes consisting of natural hues.

Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors that use brand palettes consisting of natural hues.

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 Large, quippy text wraps around two sides of the corrugated shipper, creating a striking visual; brand illustrations on packing tape create surprise and delight in the delivery experience.

Large, quippy text wraps around two sides of the corrugated shipper, creating a striking visual; brand illustrations on packing tape create surprise and delight in the delivery experience.

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  The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique, ownable aesthetic to the site.

The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique, ownable aesthetic to the site.

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