Branding, physical collateral, web design, illustration, and campaign art direction for Ollie, a disruptor in the pet food space. Working with the team pre-launch, the visual framework was built from the ground up.
A custom wordmark evokes the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language.
Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors that use brand palettes consisting of natural hues.
Large, quippy text wraps around two sides of the corrugated shipper, creating a striking visual; brand illustrations on packing tape create surprise and delight in the delivery experience.
The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique, ownable aesthetic to the site.