Rebecca Sloat
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Maiden Home

Illustration, Packaging, Print
Maiden Home

Maiden Home

Packaging, print collateral, and iconography for Maiden Home, a direct-to-consumer furniture brand looking to create a layered, personalized welcome experience.

 With a focus on the consumer journey, a custom vessel greets the customer and flows through product choices and how-to instructions for creating a piece of Maiden Home furniture.

With a focus on the consumer journey, a custom vessel greets the customer and flows through product choices and how-to instructions for creating a piece of Maiden Home furniture.

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 Thick, uncoated, natural paper feels approachable yet luxe; the inside inverts the color laydown found on the exterior of the package for a cohesive (and cost-effective) design element.

Thick, uncoated, natural paper feels approachable yet luxe; the inside inverts the color laydown found on the exterior of the package for a cohesive (and cost-effective) design element.

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 Custom iconography communicates how to best select fabrics and finishes, as well as care for your new piece of furniture.

Custom iconography communicates how to best select fabrics and finishes, as well as care for your new piece of furniture.

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