Cynthia Rowley Beauty
Packaging created for Cynthia Rowley Beauty, creating a brand extension of beauty products that correspond to the namesake’s fashion line.
Each season brought a new line of product to the Cynthia Rowley Beauty brand, aligning with the fashion calendar and runway styles. Eyeshadow palettes and makeup bags utilized seasonal patterns, while eyeliners, lipsticks, and more remained evergreen in design.
The evergreen design for Cynthia Rowley Beauty focuses on black soft-touch and metallic finishes with a falling dot pattern that ties back to the brand’s fashion line.
Secondary packaging reinforces the black and metallic design decisions on the hero products; each package was created to follow regulatory guidelines in English, French, and Spanish.