Birchbox is a New York City-based monthly subscription service and e-commerce store that surfaces the best beauty, grooming, and lifestyle products. Its monthly subscription sends consumers a customized box of four to five beauty samples, as well as branded collateral that correlates with a monthly theme.
After many years of a standard kraft box for the monthly subscription, 2015 marked a new approach to the packaging program and subscription themes as a whole.
Partnering with our vendors, I designed a program in which the box design could change on a monthly basis while still meeting budget goals and large, recurring quantities for delivery. Every month focused on a new theme for our subscribers, celebrating ideas, partnerships, and more; as team lead, I helped design and art direct, allowing each theme to come to life through custom visuals and executions.
Creative Direction: Jess Williams
Art Direction, Print + Packaging: Rebecca Sloat
Design: Rebecca Sloat, Mary Rabun, Sarah Dewlin, Allison Cruzado
*Digital execution shown for campaign context.